Video in teaching aid to be rolled out across the UK

30thNovember 2007 – for immediate release

A pioneering Birmingham-based project to use video to bring the world of business into the classroom has produced its own learning product which is being rolled out across the UK – in video form!

The work is being undertaken by Business & Learning Connections, an AWM-funded initiative based at Aston University.

The project has worked with further and higher education establishments across the region to produce videos and learning material which deliver expertise from the real world of business, straight into the classroom.

‘Although we have produced a wide range of videos covering a number of subjects and sectors, there remains a patchy understanding of how this material can be used creatively within teaching,’ said Joe McConnell, Project Manager for Business & Learning Connections.

‘The problem has been finding how we might encourage greater use of our own and other available material and show how this can enhance the learner experience. The answer was simple – produce a simple guide in the form of a video that will encourage tutors in universities, colleges and sixth forms to use video resources within their own teaching, either in their lectures or through their virtual learning environment.

‘We engaged with partners including local universities and colleges to provide examples of good practice and we received helpful input from academic-based organisations including the British Universities Film and Video Council (BUFVC) and the Joint Information Systems Committee (JISC).The end product is something which we believe to be a great introduction to the use of moving images in education and a strong foundation from which tutors can develop their own expertise to the benefit of their students,’ added Mr McConnell.

The material will be available to academic users across the UK via the project’s website at www.businessandlearningconnections.co.uk.



For further information contact Joe McConnell, Business and Learning Connections, on 0121 204 4230.

For further press information contact Mark Whitehouse on 0121 702 2525.

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