Cadbury delivers sweet speech

20 September 2004

Cadbury delivers sweet speech

SIR ADRIAN CADBURY knows a thing or two about managing the people in a large organisation. He was chairman of the country's most famous chocolate factory until in 1969 it merged with another celebrated brand (Schhh... you know who).

But unlike many large mergers, Cadbury Schweppes remains intact and flourishes as the world number one confectioner. This itself suggests that the decision to merge was a good one and the sheer task of bringing two vast groups together (which Sir Adrian describes as 'easily the biggest task that I have ever undertaken') was wisely managed.

Now, having recently stepped down as its chancellor after 25 years, Sir Adrian returns to Aston University to deliver a commemorative lecture on someone else who had 'an abiding interest in human relations in the workforce'.

James MacLaren was chairman of the board of governors of the Birmingham College of Technology which, in 1966, became Aston University.

At the time of his death in 1951 MacLaren, the managing director of the Birmingham-based BSA Tools, was already recognised as a great industrialist as well as a war hero commended by the late King George VI and the late Queen Elizabeth.

Cadbury will remind his audience that even in the midst of war MacLaren never lost sight of his guiding principle which focused on the interests of humanity, a principle which Cadbury wholeheartedly supports.

Sir Adrian Cadbury delivers the MacLaren memorial lecture at 6.30pm, Thursday 7 October in Aston University's Warwick lecture theatre. Further information is available from Jean Hasson: j.hasson@aston.ac.uk and the MacLaren lecture website: www.birmingham-chamber.com/maclaren/index.html


For further information please call 0121 204 4549 or email: b.a.l.coombes@aston.ac.uk

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