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Innovation drive

16 June 2004

Innovation drive

INNOVATION remains firmly at the top of boardroom agendas, with members constantly urging that more should be made of the process they often consider to be the engine of business growth.

Much muttering and tinkering follows, and company strategy is tweaked at the edges to satisfy senior members. Meanwhile real innovation is completely overlooked.

These are the opinions of a professor of marketing whose extensive research on business innovation reveals that new product success rates remain shockingly low.

Aston University's Veronica Wong will argue that while playing lip-service to innovation, few companies actually practise what they preach

Prof Wong will argue her case during her inaugural lecture, Monday 21 June at Lakeside conference centre, situated on the university's campus.

During her lecture, Mind the Gap, Prof Wong will address the challenges facing modern organisations seeking to make the leap from ideas to innovations that customers actually want.

Prof Wong separates hype from reality, arguing that successful commercialisation of innovations is a successful mix of two key ingredients: what is possible from the innovator's perception and what is acceptable from the market's viewpoint.

A limited number of tickets are still available for this free event. Please contact Jean Hasson on 0121 359 3611 to book your place.

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For further information please call 0121 204 4549 or email: b.a.l.coombes@aston.ac.uk

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