19 September 2003
Big World, Small Village
TV chief boxes clever to stay in tune with viewers
CARLTON TV's managing director, Ian Squires, believes the broadcasting industry is facing one its biggest challenges as, in the age of globalisation, it must aim to stay in tune with local viewers.
Accustomed to audiences in the millions, Squires has appropriately chosen to air his views on the subject to a Birmingham audience of around 300 people at the MacLaren Lecture to be held at Aston University, 8 October.
In a speech entitled Big World, Smaller Village Squires considers the conundrum he feels all broadcasters must address:
'While globalisation is an established phenomenon in business, the environment and government,' he will say, 'in broadcasting - and television in particular - the voice of the individual and the need to serve communities is on the increase. How, as global players, can broadcasters respond to more specific and localised needs?'
Squires will speak for an hour on a subject that he feels could change television forever.
'My theme is broadcasting and, in the year the new Communications Act becomes law - allowing UK TV to compete on the world stage - there can be no more better time to share my thoughts on how I see the industry evolving at the regional and local level,' he said.
Squires was delighted to be given the opportunity to share his views to an audience traditionally made up of many of the region's most influential businesspeople: 'The MacLaren Lecture is a very prestigious event in Birmingham,' he said. 'Delivering it in its 50th anniversary year is a great honour for me.
'I'm conscious that I will be following in the footsteps of a long list of celebrated speakers who have presented the lecture in the past. I hope I can live up to the event's high expectations.'
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Notes for editors
Ian Squires is the managing director of Carlton Broadcasting, the regional television company serving the whole of the Midlands, the largest ITV licence area in England. Ian joined Carlton, previously Central Television, in 1994 when he became managing director of Carlton Studios, a large production centre in Nottingham.
The company currently employs more than 700 people on its three principal sites in the Midlands and has its headquarters in a digitally equipped building in the heart of Birmingham.
Ian is also Vice President of the Birmingham Chamber of Commerce and Industry, Chairman of Birmingham City Pride and a Board Member of Marketing Birmingham.
The MacLaren Lecture starts at 6.30pm, Wednesday 8 October in Aston University's Great Hall. It is organised in association with the Chartered Institute of Personnel and Development, the Chartered Management Institute and Birmingham Chamber of Commerce & Industry, who are handling the administration. Tickets cost �10 (+VAT), including a networking buffet with local professional institutes. To book your ticket for this prestigious event contact Debbie Hall: email@example.com
The MacLaren Lecture is sponsored by the Hay Group, Halfords, Pertemps, PricewaterhouseCoopers, and Templar Print. To find out more about the event visit its website: www.maclarenlecture.co.uk