7 July 2003
Cadbury unwraps secrets of success
SIR DOMINIC CADBURY will face head on the challenges that marketers can expect to encounter over next decade when he delivers the keynote speech at the Academy of Marketing annual conference, held at Aston University, 8-11 July.
The chairman of the Wellcome Trust will consider the five themes he feels need to be grasped by the business community over the next ten years, namely: globalisation, governance, public policy, the economy and technology.
Responding to the recent corporate scandals in the United States that have rocked confidence in the world markets, Sir Dominic is expected to emphasise the importance of raising the standards of corporate governance to win back trust in business practises. 'Corporate reputation,' he will say, 'is increasingly linked to brand reputation and failures of governance will lead to the discrediting of corporate brands.'
Sir Dominic heads a list of prestigious speakers attending England's biggest gathering of marketers this year that also includes Professor David Montgomery (Singapore Management University and Stanford University, Emeritus) and Peter Fisk (CEO, the Chartered Institute of Marketing) as well as Aston University's vice chancellor, Professor Michael Wright. Probably the best known marketer of modern times, Northwestern University's Professor Philip Kotler, will appear via satellite at the event.
The eclectic mix of titles of the submitted papers - ranging from Blowing Bubbles Forever - The West Ham Syndrome Revisited to Marketing to Classical Music - means the conference promises something for virtually every taste.
Conference Chair, Aston University's Professor Graham Hooley, said: 'We are proud to play host to delegates from at least 21 countries around the world at this the biggest conference of its kind held in the UK.
'It is a great honour for us to be chosen to host the 2003 event and we will seize this opportunity to showcase Aston Business School, the university as well as the city of Birmingham.'
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