Business Heads to Aston University

17 January 2002

Business Heads to Aston University

SOME of the world's best business brains are heading to Birmingham to attend an international conference hosted by Aston University's Business School (ABS).

The Deans & Directors Meeting (DDM), organised by the European Foundation for Management Development (EFMD) is the only one of its kind in the world. Uniquely, only heads of business schools are invited. Of the 112 attendees, 16 are from the UK and the majority of the others come from Europe's top business schools*.

ABS was asked to host the event even before it achieved the highly coveted 5 in the Research Assessment Exercise (RAE**) in December 2001. Already renowned in the business world for the high quality of its teaching and research, this clearly indicates that ABS's location, in the UK's industrial heartland, makes it ideal for such an event.

The DDM takes place between 24-26 January, beginning with a lecture by Sir Adrian Cadbury***, followed by a reception hosted by the Major of Birmingham in the Council Chamber on Thursday evening. Most of the lectures and events over the following two days will be held on Aston University's campus, at its new Lakeside Conference Centre. A formal dinner on Friday 25 January is held at the International Convention Centre.

Sir Michael Sorrell, Wpp Group Chief Executive, provides a high profile lecture entitled 'Challenges for an International Business School' on Saturday 26.

The event is sponsored by the City of Birmingham, the Chartered Institute of Marketing, Prentice Hall/ Financial Times, Cadbury and Wpp.


For further information please call 0121 204 4549 or email: b.a.l.coombes@aston.ac.uk

Notes for editors:

Theme: Academic Leadership and Sustaining Quality in an International World

* Attendees include: Professor Arnoud de Meyer, INSEAD, France; Professor Peter Lorange, International Institute for Management Development; and Professor Blaise Allaz, HEC School of Management, Paris. A full list of attendees is available from Lucas North on 0121 204 3000 or email l.north@aston.ac.uk

** The RAE accreditation scheme is recognised by students and business leaders alike as the best indicator of research excellence

Chaired by: Olivier Oger, Dean, EDHEC - Business School Lille & Nice, France

*** Sir Adrian Cadbury's lecture (Academic Leadership and Governance): 4.30-5.30pm, Thursday 24 January, Birmingham Council House

Employable Graduates; Exploitable Research