20 November 2001
Languages duo make innovation their business
TWO academics from Aston University in Birmingham are the regional winners of the Whitehead Mann Award. This is one of seven prestigious awards which form part of the National Languages for Export Campaign. The awards are sponsored by a number of companies and national organisations in association with Trade Partners UK and supported by the Confederation of British Industry, The Institute of Export, the British Chambers of Commerce, the Department of Education and Employment, the Centre for Information on Language Teaching and Research and the Nuffield Foundation.
Dr. Niamh O'Mahony, Lecturer in German for Business, and Mrs. Daniela Hartmann, DAAD Lektorin, who teach at Aston's School of Languages & European Studies, won the award for their innovative Business German Curriculum in the first two years of the IBML (International Business & Modern Languages) degree programme. Niamh and Daniela will now go on to contend for the national title.
The regional jury were particularly impressed by the written supportive evidence submitted by the Dresdner Bank in Frankfurt, an employer with whom the IBML German programme has enjoyed close links since 1995.
Dr Niamh O'Mahony commented: "The West Midlands Language Skills Capacity Audit Report, which was launched last week, clearly identifies a skills deficit among companies in the region when it comes to languages for business. It would appear that with such initiatives in its IBML degree, Aston could well hold the key to the future."
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